Writing Style Guidelines

  • WF is to be used as a logo only, not as words in text.
  • Use of “Wake Forest” as a team name is approved.
  • Use of “Wake Forest Demon Deacons” as a team is approved.
  • Use of “Demon Deacons” alone is acceptable if the school name, “Wake Forest,” has already been used before it.
  • Use of “Deacons” alone is acceptable if the school name, “Wake Forest,” and the full mascot name, “Demon Deacons,” have already been used, either together or separately, before it.
  • Never use “Wake,” “Wake Forest University,” or “”Deacs” as a team name.
  • Never use “Lady Deacs/Deacons” as a team name for any women’s teams.
  • Never use “Diamond Deacs/Deacons” as a team name for baseball.
  • When referring to Wake Forest University, Wake Forest Athletics, or any Wake Forest school name in text, do not format differently from the rest of the text, such as with boldface, larger type size, italics or underlining.
  • When referring to the athletic department in text, please follow these guidelines:
    • Wake Forest Department of Athletics or the Department of Athletics (formal name – capitalized)
    • Wake Forest Athletics (formal name – capitalized)
    • the athletic department (informal name – not capitalized) (do not use “athletics department”)
  • When referring to specific sport teams in text, do not capitalize the sport unless it is being used as a proper noun (e.g. the Wake Forest football team or Wake Forest Field Hockey invites you to…).
  • For additional University-wide writing style guidelines, please click here.